An incentive travel program is most commonly used by companies to inspire their sales team to perform to their fullest potential. Employee motivation is critical with a sales force, and this is because sales drives revenue and profits. A successful company needs to have a productive sales team, and travel programs are a wonderful way to motivate them to succeed in their efforts. After all, most of your sales team may be motivated to work harder if they had the opportunity to win a trip to an exotic destination. However, corporate travel Toronto programs can also be used successfully for non-sales employees. After all, every employee has specific goals that you need them to meet.